Early 2015, Jeff Coveney from RevEngineInsider.com asked me to pitch in on a marketing automation article. Now Jeff asked me to share something on my lead generation strategy for 2016. Read the full article.

lead generation strategy










My lead generation strategy for 2016:

“In order to get more and better leads to sales in 2016 we will, among many other things:

– Have more focus on expanding our reach within current target verticals;
– Implement stronger messaging which is better targeted and more contextual;
– Increase our data quality. Especially for supporting sales with named accounts;
– Decreasing the drop-out in our lead management process by even further aligning marketing and sales;
– Further improve our reporting capabilities.
The keyword in my opinion for 2016 is FOCUS!”

About the author

Diederik Martens Chief Marketing Technologist & Founder of SMOps

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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Nice post!


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