Sometimes it’s good to invite an external subject matter expert. It can help you get projects started, approved, moving, and/or launched. This can be in the form of a workshop or corporate speaking. Diederik has conducted dozens of engaging workshops. A workshop can be held on a variety of topics, such as:

  • Marketing automation
  • Marketing operations
  • Buying journey mapping
  • Lead nurturing
  • Marketing and sales alignment
  • Lead management
  • Buying personas
  • Lead Scoring
  • Account Based Marketing


A workshop can be organized with colleagues from marketing, sales, business development, and customer care. But a workshop can also be organized with prospect and/or (recent) customers, when investigating buying journeys. In some occasions workshops can also be organized for channel partners. Format, details, and content can be discussed in advance. For more information, please get in touch.

Could a workshop provide value to your business?