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Project Management for Marketing Automation

Do you need project management for marketing automation? But what is marketing automation? Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. It covers topics like campaign operations, workflow automation, lead nurturing, lead scoring, webcast integration, webhooks, API’s, email automation, and much more.

Agile Scrum Project Management Marketo marketing automation implementation

Project management for implementation of marketing automation.

Are you planning to implement a marketing automation solution? Is an agency implementing this for you? Do you have enought expertise in-house to support that agency? Or are you working directly with a platform provider? Do you have enough skills and expertise in-house to do the project management for this? In-house expertise is crucial for rolling out marketing automation successfully. Diederik Martens has many years of experience in implementing and integrating marketing automation and other marketing technologies.

Project management for integrating Marketo with Salesforce

Do you plan to integrate Marketo with Salesforce? That’s great it will save you a lot of work. At least technically! The next step is to formalize your business processes within both platforms. Especially if your Salesforce instance is already present, a good project manager is vital for success.

Project management for integration of other marketing technologies

But also when integrating other marketing technologies, a project manager is a vital role for success. This could be with a wide range of technologies like, CRM, marketing automation, sales automation, web tracking, master data management, tag management, sales tools, website, and more.

Agile Scrum

Based on a backlog of ideas we quickly work in two-week sprints, towards a minimal viable product, called MVP.

Can we help you with project management?