About Diederik Martens

Transforming marketing operations for fast-growing companies (in B2B).

Diederik MartensDiederik Martens: I’m a true revenue engineer! creative, ambitious, digital-minded, award-winning, and results-driven. A marketer with a passion for: marketing operations, marketing automation, demand generation, buying journeys, lead life cycle, lead nurturing, event driven marketing, CRM, SiriusDecisions Demand Waterfall, predictive lead scoring, e-Commerce, and marketing technology.

I’m Frequently asked international speaker on marketing operations, marketing technology, sales alignment, and complex sales. I help transforming marketing into profit centers with a high-performing demand generation engine. And I help marketing to earn their seat at the revenue table. My quote: “Today’s marketing world: Orchestrating omnichannel engagement”​.

I have managed and worked on marketing projects for Trend Micro, PinkRoccade, Fox IT, Essent, HVC, Fontys, Synack, Quintiq, Nutricia Danone, Q-Park, Royal DSM, TiasNimbas Business School, Woonzorg, KPN Telecom, and many more. Check my LinkedIn profile for more information.

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Diederik Martens: Short biography (for speaking opportunities)

For more information on speaking visit the speaking engagement page. Please use the following biography as speaker bio for Diederik Martens:

Diederik Martens is a results-driven and tech-savvy digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, predictive lead scoring, and all things marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award for his lead nurture campaign strategy at Quintiq. Diederik works marketing technology projects on contract basis for companies, such as Trend Micro, Essent Innogy, Fox IT, PinkRoccade, LeaseWeb, Dassault Systèmes, Graydon, and many more.

Diederik Martens: Full biography

I was born in 1983 in The Netherlands. In 1999 I programmed my first websites, before I started my study in Business Economics in 2000. I self-learned HTML, CSS, PHP, MySQL, Javascript, and jQuery. I soon found out it was important for websites to be found on Google. In 2002 I wrote my first paid advise for a training institute. When Google Adwords was launched in 2004 I jumped right in. I was spending a lot of time on building websites and optimizing them for search (SEO) and for paid advertising (SEA) during my studies.

It wasn’t a great surprise that I didn’t end up as a financial controller when I graduated. I joined a full service internet agency as account manager slash consultant. I was involved in selling, project managing, and consulting on dozens of e-commerce sites, websites, and custom SaaS applications. I found online marketing more and more fascinating. So I took on a position as global online marketer at TiasNimbas Business School. TiasNimbas is one of the world’s best business schools. I was responsible for all global SEO, SEA, and affiliate programs. I was also responsible for analytics and social media.

In my search to be smarter in demand generation, I dived into the world of profiling and automation. Complex products weren’t bought straight away. I started to learn everything I could on buying journeys and marketing automation. At this stage I was recruited by a B2B marketing agency. During my time as B2B marketing consultant I worked on several marketing automation, buying journey, privacy, and lifecycle projects for well-know companies. I became an expert in aligning a company’s marketing and sales activities to the prospect’s buying journey. I encountered a lot of different marketing technologies, such as Marketo, Salesforce, Selligent, Silverpop, Eloqua, Sitecore DMS, LeadLander, SugarCRM, and many more.

After a few years of consultancy I wanted to deep-dive in marketing automation and buying journeys specifically. I joined Quintiq’s global marketing team as marketing automation manager. According to Gartner, Quintiq is a leader in supply chain planning & optimization software. I was employee #600. But within 3 years Quintiq reached 1,000 employees. At this fast growing company, I hired people to join my team and increased my scope multiple times. It was my team’s responsibility to enable colleagues around the world to excel in their commercial efforts by leveraging the right technologies, processes, insights, and best-practice syndication.

At Quintiq I deep-dived in Marketo and Salesforce. I first certified in 2013, as once of the first, when Marketo introduced its certification program. Late 2013, I took over as user group leader of the Marketo user group in The Netherlands. Early 2014 Marketo honored me as Marketo Champion, one of the world’s top 50. This kick-started some interviews and later on speaking engagements. Early 2015 Marketo announced I was still in the world’s 50. And one month later Quintiq won the international Killer Content Award for my work on our advanced lead nurturing strategy. This resulted in bigger speaking engagements (e.g. SiriusDecisions Summit and MarTech). In turn this resulted in corporate speaking opportunities, which soon led to more and more companies asking me if would be available for projects.

Though I became head of marketing operations world wide at Quintiq, I decided to leave Quintiq to become a self-employed interim manager. I started my first projects as freelancer at Trend Micro, my launching customer, on January 1st, 2016. That same month I was re-awarded Marketo Champion for a third time!

With a growing customer base, I founded SMOps Interim & Advies BV. As of mid-2016, I was no longer a self-employed freelancer, but a genuine business owner. This also enabled me to set up a new start-up, called SMOps Software BV.

A growing customer base with strategic projects also resulted in more operational requests, such as deploying marketing campaigns in Marketo (or other marketing automation platforms). I realized I’d soon need re-inforcements to provide my customers continuity. In May 2017, SMOps hired an office location in Oosterhout, The Netherlands.

In august 2017, Cristina joined SMOps as intern to support with marketing.

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