marketing-automation-thoughtleadersJeff Coveney asked me to pitch in on an article on marketing automation.

“Marketing Automation is key in any respectable marketing operations department. It’s not just automating your marketing to save time anymore. It’s enabling your sales by sourcing your CRM with lead behavior. But also to structurally improve data quality in your CRM.

I think the big marketing automation platforms are the first we can really recognize as integrated marketing suites. It’s where today’s marketers start their day. Managing the engagement with their leads and driving pipeline growth.”

You can read the full article on

About the author

Diederik Martens Chief Marketing Technologist & Founder of SMOps

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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