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Agile marketing automation is a great idea for continious implementation

Agile Marketing Automation is a great combination!

Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?

Agile will make sure you work on the right ideas that create value!

The first few sprints contain stories that are just required to set up a platform (e.g. users, roles, DNS, etc.) and then customize the platform (e.g. branded email templates). The sprints after can contain user training and/or the first campaigns. But even from the start we’ll be populating a backlog with great ideas that create value for your company. Together we prioritize those ideas based on business impact and effort. We then select stories for each sprint to deliver and thus continiously grow your business. Because that’s what we do! We’re basically growth hackers. And marketing automation is a growth hacker’s ideal toolbox to quickly test, deploy, and scal new and great ideas.

About the author

Diederik Martens Chief Marketing Technologist & Founder of SMOps

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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