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Adobe acquires Marketo

Adobe acquires Marketo for almost 5 billion USD – Will Marketo be renamed to Adobe Marketo in 2019?

Welcome to another exciting edition of #MarTechFriday with Diederik Martens from SMOps. You can also visit our YouTube Channel to watch this video: https://youtu.be/Wsdn7qtTg4I

Ater a week of rumours Adobe finally announced they will acquire Marketo for close to 5 billion USD. Marketo brings B2B capabilities to the Digital Experience Cloud, according to Adobe. Marketo has a huge purple fan base, which would want to name Marketo to stay. What will the future bring?

Please read what one of our partner agencies in Canada wrote on the topic:
https://www.revenuepulse.com/2018/09/21/adobe-acquires-marketo/

SMOps is an official Marketo Partner and located in The Netherlands.

About the author

Diederik Martens Chief Marketing Technologist & Founder of SMOps

Diederik Martens is a results-driven digital marketer with a passion for B2B and the complex sale. Diederik is a frequently asked speaker and lecturer on marketing operations, marketing automation, lead nurturing, buying journeys, CRM, Predictive Lead Scoring, and marketing technology. Diederik is Marketo Certified and experienced in Salesforce. Marketo honored Diederik as one of the world’s top 50 by naming him to the 2014, 2015, and 2016 Marketo Champion Elite class. In 2015, Diederik was awarded a Killer Content Award in 2015 for his nurture campaign strategy at Quintiq.

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