Your sales- and marketing operations partner
Marketing operations plays a critical role in aligning strategy and processes by managing activities across multiple marketing and non-marketing functions, ensuring that all of the marketing organization’s activities run as planned and your marketeers, sales, and leadership are able to excel in their commercial efforts.
Whether leveraging technology management and implementations, creating processes, productizing best-practices, workshops, coordinating functions, training, reporting on performance, or generating new insights, marketing operations is at the center of much of the marketing organization’s activity. Agile marketing organizations are able to quickly adjust their marketing efforts on the buyers and their buying journeys. And they align with sales and enable them. Marketing automation facilitates growth through marketing and sales. SMOps is Marketo Nederland Partner.